Recent Blog

CRM Manager (Digital Marketing/ MarTech- Market Technology)

Location: Kuala Lumpur
Mode of Hire:Permanent
Preference: Local / expats avaiable in Malaysia

5-10 years of CRM program experience – consulting and client-side experience will also be a consideration.
Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories – FMCG, Infant Nutrition preferred.

Summary:

A highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
To help with this, we’re looking for an outstanding social strategist to help us bring our clients’ transformation ambitions to life through social.
What you’ll do:
The CRM Manager is a highly experienced, creative, collaborative individual.
Someone that brings natural presence, business acumen and an exceptional track record working with leading brands, to blend strategy into extraordinary ideas that achieve effective results. They have a central role in building company’s’ reputation for connected CRM effectiveness, leading to new case studies and accolades that will drive our growth plan. They work with creative, data analysts, user experience architect and technology professionals. This is because we believe that at the intersection of technology, connectivity and data can create powerful new connections between people and brands. The CRM Manager is tasked with managing the day to day aspect of CRM, help in developing programs, setting overall strategy and facilitating implementation.

Day-to-day role:
-Playing a leadership role for all CRM activities
  Identifying strategic opportunities
-Guiding the entire ideation process and support efforts   all the way through to delivery
-Being a champion for effectiveness and how to develop data-driven strategy and CRM
programs – Setting KPIs and analyzing effectiveness against the program
-Ability to plan email campaigns and email journeys is a must.

We’re looking for strong, impactful work experience, which typically includes:

An excellent track record for leading CRM engagements and creative outcomes with global client brands in multi-cultural, multi-agency and network teams.
Strong creative, brand planning and / brand consulting pedigree demonstrated through case studies, awards, etc…

An analytical mind with deep industry knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight.

Strong creative problem solving, both on a conceptual level in defining the strategic
vision and a practical level in handling planning and operational considerations.

Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools such as Salesforce, Salesforce Pardot, Microsoft CRM is a plus.

Authentic leadership qualities when working within project teams.

Author

admin